The foundation of our philosophy is based on partnering with local and regional North African companies with superior management teams, supporting them in achieving their full potential, enabling them to become competitive and dominant businesses on both regional and global scale.

We evaluate investment opportunities from a long-term perspective, maximizing value for the company and its stakeholders, and contributing to the sustainable development of the North African economies.

We apply a systematic approach to investing, with each investment opportunity being subjected to rigorous evaluation, in-depth analysis and review. Once the investment is made, we strive to create value through active involvement in the company's strategic decision making, operations, as well as via enhancing the standards of governance.